For a lot of people, trying to come up with consistent article ideas can seem like a daunting task. Sometimes you're so close to your own business, it's hard to see what your prospects might be interested in.
You may be in an industry that is considered “boring.” But as long as your business solves a problem (and I'm pretty sure yours does, right?) there will always be things to write about.
You may just have to get a little creative.
Scary? It doesn't have to be.
Even if your business is something as (seemingly) simple as a store that sells boxing equipment, the team at Copyblogger came up with a bunch of great article ideas. And each of these ideas can be applied to your niche.
Here's five awesome article topics:
Focus on products
Tell stories by featuring your individual products in separate blog posts, rather than merely listing that you sell gloves, bags, mouthguards, tape, etc. What are their special benefits? Which qualities make them the perfect purchase for your ideal customer?
After you’ve posted articles that spotlight each of your products, create complementary posts with testimonials about those products. Link the new posts to relevant old posts.
Share your company's story
Use your blog to describe your mission statement in a personable way. The casual tone that is appropriate on your blog allows you to make professional jargon more understandable. Why do you make and sell boxing equipment? What problems do your products fix? Why is your quality unparalleled?
Discuss important events
Keep your content current by writing about local and national fights on a regular basis. You can make announcements about upcoming events and also write blog posts about their highlights and pitfalls after they’ve occurred.
Educate and illuminate
Exclusive interviews: Look for ways to educate your audience by tapping the wisdom of other people in your industry. Ask professional boxers and trainers to share their knowledge with your readers.
Read more ideas at Copyblogger
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