Marketing is all about psychology. To really make a connection with someone, to bring your brand into their consciousness and make sure it stays there, it helps to understand what makes them tick. Marketers have been leveraging basic psychological principles and tendencies for decades, and in the digital age, a psychologically informed approach can still […]
Hot Leads Mean More Sales: Facebook Remarketing Made Easy
Facebook ads are incredibly versatile. With tons of targeting options and possible campaign goals — not to mention a genuinely massive userbase — it’s one of the most powerful advertising platforms in existence. There are quite a few types of ad campaigns you can set up on Facebook, and one of them is what’s known […]
This Simple Strategy Helps Entrepreneurs Make Better Decisions Every Day
Every day, we make decisions. In fact, we make a lot of small decisions on a daily basis. Should I have oatmeal or Cheerios for breakfast? Should I wear a red tie or a green tie? Should I order Chinese for lunch or Indian food? But among all these small and rather inconsequential decisions, we also […]
Avoid This Common Mindset Mistake That Can Set a Business Up for Failure
Sometimes, something really takes off in popular culture and internet culture, in a really massive way. From the ice bucket challenge, to Harambe the gorilla, to today’s fidget spinner fad, trends come and go all the time. The internet moves even more quickly than traditional media did before it. A fad can rise up and […]
Looking For Leads on Autopilot? Try Using This System..
If you’re selling a service — whether as an individual contractor, or as a small agency — you may find yourself spending a bit too much time seeking out new clients. What you really want to do, is have your clients come to you. You need a lead generation strategy. Depending on your target audience, […]