Let's face it, organic reach on Facebook is dead. BUT, there's still value in getting more likes.
Let me explain.
For one, if someone has just stumbled across your page, a higher number of like is going to instantly build some trust. It adds credibility.
Secondly, if you have enough fans and engagement on your page, you can reach some of those people without putting any advertising dollars behind it. (I say some because as previously stated, organic reach is not enough to be effective. It's a pay to play platform).
You might be thinking, what's the point of reaching some of those fans?
Well, if you can reach a few hundred to a few thousand organically, you can look at your stats and see which posts are winners – the posts that are performing better than others – and put ads on them.
Essentially you can test your posts out for free before investing any money in advertising.
So what's the strange hack already?
Keep in mind, you need to be using Facebook's business manager and running Facebook ads. And this feature may not be available for every single account. I'm not sure if it's something Facebook is testing, but everyone I've personally talked to has been able to use this feature.
Check it out…
Facebook's “Hidden” Invite Button
What I'll be discussing isn't the invite option Facebook has given us for years (“Invite friends to like this page”). With that option, you're limited to only inviting your friends.
No, the hidden Invite button I've found is completely different. It opens you up to reach a new and much bigger audience beyond the people who have already Liked your page.
To find out if your account has access to this Invite button, go to your Facebook Page or the Facebook app (only the regular Facebook app, not the Facebook Pages Manager App, which doesn't appear to have this feature).
Click on the people who engaged with your post. You'll see three types of buttons:
- Invite – This is the new button I haven't seen before. Clicking on this will invite the person who engaged with your post to Like your page.
- Liked – These are the people who have Liked your page already.
- Invited – These are the people who you have sent an invitation but haven't yet accepted.
Limitations of the New Button
There is a limit to the number of invitations you can send per day. It seems to be somewhere between 500 and 1,000.
Once you've hit your limit, Facebook will tell you as much.
I definitely like the conversion rate – 1 in 5 people I invite to engage end up liking my page. And you can't beat the price.
You can learn more about this social media hack from our friends at Social Media Today.