One of the most common questions that entrepreneurs ask is: “How do I grow my social media following with a no budget?”
The answer is profound, yet simple. And it’s in the very name ‘social media’.
You be social. You win on social media by being social.
This strategy might seem too simple – let me explain.
Social media platforms bring in their income through ad revenue. They make more ad revenue the more their users are engaged on the platform, the more active, the more ‘social’ an account is, the more that account will grow. That’s how these platforms are designed.
In order to grow your online community, you need to be APART of a community. Connect with people in your area of interest consistently and watch your account grow.
This applies to every single platform. Instagram, Twitter, Facebook, Pinterest, YouTube, etc.
If you combine this strategy with the 21 Days to Profit program, then you'll find yourself with a supercharged business that attracts profit like a magnet.
The $1.80 Strategy
GaryVee created an powerful strategy based off of this idea: the $1.80 strategy.
The $1.80 strategy is simple: leave your 2 cents online at least 90 times a day to get up to $1.80 every single day.
To many, this might seem crazy. 90 times a day!? I don’t have time for that!
But you do.
Many people overlook the little moments of downtime they have every single day. In the bathroom, waiting for their coffee to brew, walking to work, commuting on the train, waiting in line at Starbucks, in the drive through for your morning meal, etc.
These little moments add up, and they add up to more than enough time for you to share your $1.80 every single day.
And if you CONSISTENTLY share your $1.80 every day, you will find that your brand will begin to grow. As you become an active member of a community, you become a familiar face and your brand grows.
Gary stresses that you must be strategic in how you engage. Target hashtags specifically in your niche to engage with, not just random popular posts.
Be on All Channels
It’s not enough to just apply this strategy on just one channel. The successful entrepreneur must be present on as many channels as possible.
Email, Instagram, Facebook, Twitter, Pinterest, etc. ,etc. etc. Be on as many platforms as possible to grow your brand.
The most successful digital marketing campaigns are multichannel marketing campaigns, or campaigns that are operated on multiple channels simultaneously.
Multichannel marketing works because your audience isn’t just on one channel. If you operate on multiple channels, the chances are high that your audience will see you on most of those channels, not just one.
When you’re seen on multiple channels, it gives you a sense of legitimacy and authority that a presence on one channel just won’t give you. It makes you feel more real, and as a result your brand grows.
When you apply the $1.80 strategy across multiple platforms consistently, your will be bewildered at how fast your brand following grows.
Here is a simple, step-by-step guide for implementing this strategy on Instagram. You can apply this to other platforms as well, but you may need to tweak some steps to match how the other platform works.
1. Find 20 large pages in your niche that post similar content with a similar audience.
2. Turn on post notifications for these pages so that you get a notification every single time they post.
3. Be one of the first people to comment on these posts. Leave a joke, a quirky comment, an observation, a tip, or any other kind of content that provides value to the reader. The first few comments are the ones that are most widely seen and liked.
4. Consistently do this every single day.
If you follow this specific strategy every single day, you will start to see your following snowball into something big.
This is a strategy many people don’t know about. By getting to the top of a really large post, you can get literally thousands of impressions. If you do this multiple times every day for a period of time you will have been seen by hundreds of thousands of people FOR FREE.
Just know that this is not an overnight fame strategy. It takes time and consistency to find any growth. At first, you won’t see much traction. But you have to persist.
If you keep with this strategy, you will find that eventually your follower count will start to explode, but it takes time.
Combine this strategy with the 21 Days to Profit program for a powerful, revenue generating business in less than a month.
CHALLENGE Yourself to Profit!
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