Google shopping was created as a solution to a search engine problem that started with the launch of Froogle. The problem with Froogle was that due to broad search terms too many irrelevant items would come up in the search. Google quickly saw a solution and another way to make money by providing the same search for a charge. Finally Google has once again opened the market back up to search-engine marketers and is now open for anyone to find the best practice first. Will you be one of the ones trying to take advantage of this new market?
seo
Take Your SEO to the Next Level With These 5 Tools
Every online business needs to do some sort of search engine optimization to be successful. There are so many ways to do SEO now that you can find one that works well with your company. There are also several programs you can use to make this task even easier. How else do you expect to sell your products or services if people can’t find your website?
Content Marketing and SEO
SEO has changed so much over the last few years and the old content marketing techniques just don’t cut it anymore. You HAVE to have the highest quality website and content now to earn and continue to climb in page rank. In order to do this correctly you must invest your own time and dedication into the SEO for your business. The conclusion provides a great little outline on what to focus on with your content marketing. After reading the article can you see now why content marketing can work as an effective SEO technique for your business?
For Local SEO Keyword Research Use the New Adwords Keyword Planner
Since the Venice update finding local keywords has become quite difficult. While the Google Keyword Tool uses keywords with Geo Modifiers it leaves out the ones that do not. Well, the new Google AdWords Keyword Planner combines data from the Keyword Tool and the Traffic Estimator to give us both, keywords with Geo Modifiers and ones without. Don’t forget step 3, as it is the most important step to follow.
How to Know if SEO or PPC is Right for Your Website
There are two main ways to boost traffic to your website. PPC meaning pay-per-click or SEO meaning search engine optimization. PPC is a paid way to increase traffic while SEO can be free unless you need to hire someone to put the time into it. Do you know which one would work best for your companies website and why?