Many retailers are predicting that the millennial generation will play a huge role this holiday season. That means tapping into the millennial market with mobile email marketing should be the goal. Purchases through mobile devices are expected to account for over 16% of $61.8 billion dollars in ecommerce for this holiday season alone.
mobile marketing
Create a Winning Mobile Content-Marketing Strategy with 7 Key Ingredients
Mobile and tablet devices are quickly becoming the strongest drivers of traffic on the web. Over half of Americans own smartphones and about a third own tablet devices and use them for almost everything, from checking emails, to shopping and comparing prices online. This makes it imperative that your content-marketing strategy covers these trends.