Advertisers in 2013 had very mixed feelings about transitioning to Google’s Enhanced AdWords Campaigns, even with the endless supply of informative material provided. While Google has already been advertising on mobile for years now, other companies are quickly getting on board as the advertising trend continues to move towards mobile platforms. Have the changes with Google Ads affected you and your business negatively or positively?
Get the Most From Online Advertising, 5 Tips
There is now more competition than ever when advertising online. With over a 40% increase over the last few years alone, advertising online may soon take over any other form. Don’t get lost in the mix just because your business is small and don’t spend too much money trying to get noticed.
Penguin 2.1 Has Been Unleashed by Google
Can you share some advice on how to deal with the newest Google Update, Penguin 2.1?
On October 4th, 2013 Matt Cutts made the following announcement:
How to Audit Google AdWords Campaigns Before Launching
Auditing your AdWords campaign prior to it’s launch takes more time then most people are willing to invest. But the fact of the matter is, it’s worth every minute to save yourself from future turmoil.
Copy & Paste Now In Google AdWords Interface
The newest update on the Google AdWords Interface is the Copy and Paste feature. Google has finally made it easier to restructure old campaigns as well as create new ones by copying and pasting in keywords, ads, ad groups and entire campaigns.