There is now more competition than ever when advertising online. With over a 40% increase over the last few years alone, advertising online may soon take over any other form. Don’t get lost in the mix just because your business is small and don’t spend too much money trying to get noticed.
Google AdWords
How to Audit Google AdWords Campaigns Before Launching
Auditing your AdWords campaign prior to it’s launch takes more time then most people are willing to invest. But the fact of the matter is, it’s worth every minute to save yourself from future turmoil.
Copy & Paste Now In Google AdWords Interface
The newest update on the Google AdWords Interface is the Copy and Paste feature. Google has finally made it easier to restructure old campaigns as well as create new ones by copying and pasting in keywords, ads, ad groups and entire campaigns.
70% of Mobile Users Call Businesses Directly from Search Results
With e-commerce becoming more popular on mobile and tablet devices people still expect to be able to speak with a live person. While on the move it is much easier to engage in a quick phone call then try and research details. What makes things even more convenient is that most people now have the ability to make these calls directly from their search results.
Measure Performance More Accurately by Customizing Your AdWords Conversion Window
Some buyers are compulsive but most people will actually spend a few days searching different keywords trying to find a deal. To help out Google AdWords has added cross-account conversion tracking with the ability to import conversions directly into AdWords. They have also expanded their counting window to up to 90 days after a click instead of only 30.