Most mistakes with pay-per-click come from small companies undermining their campaigns. PPC works through programs like Google AdWords and Facebook Ads. There is an agreed upon amount on how much they are willing to pay for their ads to appear in certain places. These places are targeted specifically to gain more exposure and create more traffic. It may sound simple enough but there are a lot of aspects and details that go into PPC. Believe it or not, a lot of people are still not tracking their ROI, which makes it almost impossible to decide on a proper budget. What other aspects does not tracking your ROI affect when it comes to PPC and marketing in general?
Since the Venice update finding local keywords has become quite difficult. While the Google Keyword Tool uses keywords with Geo Modifiers it leaves out the ones that do not. Well, the new Google AdWords Keyword Planner combines data from the Keyword Tool and the Traffic Estimator to give us both, keywords with Geo Modifiers and ones without. Don’t forget step 3, as it is the most important step to follow.
If you are finally ready to take your small business online, you should learn about AdWords. It is a type of PPC or pay-per-click that lets you advertise on Google. It may be a little different than regular advertising but is usually less expensive. Google provides better targeting then you can find on your own simply due to their control and involvement with the Internet. After checking out this article, is the last section on bidding for keywords able to simplify this process for you? Your feedback is greatly appreciated.
AdWords are paid ads that show up with every Google search. This is a good way to get your website to climb in rank. After reading over this post, what do you think abut #3 saying the CTR is not affected by ad position?
If you run an online business of any type you are probably familiar with Google AdWords. But are you familiar with using it within Google Analytics instead of just in AdWords alone?