Lisa Raehsler, founder of Big Click Co, shares 5 tips to optimize your paid media campaigns with us in our most recent blog. I truly feel that the 5th one with deals on how to mobile optimize your ads is the most important for the current mobile dominant trend. Have you already optimized your mobile ads?
It hasn’t been that long since Facebook changed their layout and presentation. Now we are starting to see Twitter follow their lead. Did you like the section that goes over how to further customize your tweets?
If you are finally ready to take your small business online, you should learn about AdWords. It is a type of PPC or pay-per-click that lets you advertise on Google. It may be a little different than regular advertising but is usually less expensive. Google provides better targeting then you can find on your own simply due to their control and involvement with the Internet. After checking out this article, is the last section on bidding for keywords able to simplify this process for you? Your feedback is greatly appreciated.
Most of you should be familiar with AdSense and other Google ad platforms. AdSense fills open space while DFP lets publishers help manage advertisers, campaigns and even inventory. There is a third option, have you heard about AdSense Direct?
Big things are expected in the world of online advertising in the coming year. With the world going mobile, we can expect more attention to be paid to smartphones, tablets and even wearable mobile technology. Yet mobile is only one way that online advertising is changing. Click through to read some other trends that should keep you busy if advertising online in 2014 is included in your marketing plan.