Sujan wanted to have a big ebook launch as a part of his plan to grow his personal brand.
After a lot of research, planning, and hustling, Sujan’s book launch was a success.
He sold 40,000 copies and earned over $120,000 in ebook sales.
Elearning pays well.
But his ebook didn't just pay him financially, it paid him in many other benefits.
It brought him exposure.
It brought him an audience.
And it brought him authority.
Sujan says that the 6-figures his book produced wasn’t the biggest benefit he got out of the project.
His ebook played a big role in developing his personal brand.
People became aware of who he was he was able to use his ebook to grow the rest of his elearning empire.
Sujan used a lot of networking.
He showed up on podcasts, wrote guest blogs, and wrote on Quora to promote his book.
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One aspect of Sujan's success was his launch strategy: he sold the book to 500 people before even writing it.
This is a common tactic that many info product gurus use.
It allows you to get a customer base and figure out EXACTLY what they're looking for.
Then you just deliver a product that is exactly what they're looking for.
It's a brilliant way to come up with the perfect product while building a customer base that will keep coming back to you.
While total book sales totaled $120,000, but the book brought far much more indirectly.
Through speaking engagements, consulting opportunities, and more, Sujan's book brought in approximately $500,000.
His hard work definitely paid off.
This was his overall takeaway:
If you manage to sell even a few thousand books, you’re doing pretty damn well.
Read about Sujan’s experience: go here.
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