The first year Tom and his team launched their book, it was a flop.
With only 600 sales the entire first year, most people would give up on the project and move on.
Then things started to turn around…
With a promotion on Bookhub, Tom sold 8,273 copies in a single month.
That's 2.8x the sales made in the book's first 21 months.
This move was followed with a few clever, low-cost marketing campaigns Tom found massive success, selling over 300,000 copies of his book at the time of his case study.
Then, once you have acquired your leads, you can nurture them into excited fans with our email marketing tools.
Tom broke into a few ebook marketplaces, mainly focusing on Amazon and Kindle.
These marketplaces will often host promotional events – Tom took advantage of every single one.
This allows for massive sales with virtually no marketing budget.
To gain credibility for his book, Tom reached out to notorious Amazon book reviewers, offering them free copies of his book.
Tom hustled to get his book everywhere.
This is a common theme among many elearning winners.
They networked. They collaborated. They worked themselves to the bone to attract the audiences of other people.
This is a powerful strategy implemented by the biggest players in the online entrepreneur space.
With the 21 Days to Profit program, I help you implement a freebie strategy similar to Tom's.
Not only did he reach out to prolific reviewers, but Tom also reached out to bloggers.
The main takeaway?
Success often starts slow.
Don’t be discouraged if your project isn’t an overnight success, if you stop now you might miss when it hits big.
Read about Tom’s book here: go here
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