It takes much more than a social media profile to sell products and services online. You can’t make a Facebook page, a Twitter profile and a LinkedIn account and expect to sell out of your inventory. While it is true that social media marketing brings an extreme amounts of potential to the table for everyone who puts it to good use, you actually have to put it to good use if you hope to remain relevant in today’s social media dominant age. The following information isn’t guesswork. It’s not based on virtual stabs in the dark; it’s based on rock-solid information that works. See, the social media marketing information you are about to learn has been used – and is being used – right this moment by savvy online marketers just like yourself. Start slow, post often and you will soon grow much more than a popular social media profile – or ten. You might even sell out of your inventory. It all depends on how social you want to get.
Dressing Up Your Social Media Profile
The above just meant that it takes more than a profile to grow your profits with social media marketing, but you will need a profile on at least one network to get started. Start with the biggest and best, which is Facebook. Imagine having access to a billion individual people and businesses with your social media profile and you will imagine exactly what it’s like to use Facebook for business. Use language that paints your business in the very best light when filling out your profile and don’t you dare leave one space blank. Then make sure to provide the ultimate touch-up, which is to add a link to your website where curious prospects can go to learn more.
Replicate your profile information on other networks that you think you will use, such as Twitter, Google+, Pinterest, LinkedIn and Reddit, and do your best to fill each out with unique information. Can you use the same information on each of the social media profiles that you create? Sure, but it’s a much better idea to give your prospects a good reason to check out all the social media marketing networks you use to bring more sales and revenue your way.
Just as you should wear a suit to a job interview to make a good first impression, you should dress up your social media profiles with images that really pop. Include photos of yourself and your employees, preferably impromptu photos that show the goings on behind the scenes. Show photos of your smiling customers enjoying your products or full-color images of your store-front and all its beautiful curb-appealing greatness.
The idea is to help prospects become familiar with your business without having to step foot on the premises in person. Quality images make people feel more comfortable doing business with you and they’ll put you miles ahead of any competitors who decide to go the cheap route with their photos.
Sure, you can snap and shoot images with your cell phone, but why when you can pay for a professional spread from a real-life photographer? The investment could prove to be the difference between social media success and failure.
Listen and Contribute
Once your social media profile is created on each network, start paying attention to what others are saying. Use the search function to find others in your niche and to get a glimpse of the types of posts they end up unleashing onto the world. Then engage with those individuals. Provide advice when it’s needed, answer questions when asked and post interesting facts and musings that are relevant to the other social media users that you hope to target. That is what is known as being social on social media.
It doesn’t take a full day to engage in social media marketing, though it would help if you had someone dedicated to managing your social media profile and keeping your account active all the day through. Yet you can become social and earn more customers and sales with only an hour to spare a day. Simply write down the posts you would like to share and put all of those posts in a spreadsheet. Then once per day, send the designated posts and tweets for that day, engage in a little conversation and close shop. If one of your two-hour social media marketing sessions is spent responding to Instant Messages that came in from the night before, so be it. As long as you put attention towards it daily, your social media activity will pay off eventually.
Now you have your homework set out before you. Dress up your social media profiles, have some engaging photos taken and start becoming social. It only takes a login to get started. Which network do you think you’ll start with first?
Image Source: David Bruce Jr. on Flickr
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