There's a big shift in progress.
It's already begun, but in the future, we're going to continue to see this trend grow and develop.
It's the rise of voice search, and for entrepreneurs and marketers, it's the future.
While people will always type in search queries for some things, voice search is quickly becoming ubiquitous.
From using Google Now or Siri on your phone, to devices like Alexa and Google Home, we're at the point where we can talk to our devices, at least to some extent.
Voice search usage will only continue to grow.
It's something for which you can optimize your website and content, and that's something you'll want to start doing in the near future.
Here's an excerpt from our friends at Marketing Land about this paradigm shift:
From text to voice
About 20 to 25 percent of mobile queries are voice searches, depending on who you believe at Google. Although it’s clearly far too soon to declare the death of text searches, voice search is an emerging area marketers need to pay attention to heading forward. Voice search will continue to rise as consumer adoption of virtual assistants (e.g., Siri, Alexa) increases.
How marketers can master this shift:
- More voice searches, more answers. Voice search will bring different types of search results because the majority of voice searches are questions (who, what, where, when, why, how). Fortunately for marketers, these questions also reveal user intent. Identify high-intent keywords, and optimize content that answers these questions to ensure your brand will be found in the changing SERPs.
- Urge to voice search rising. People are adopting voice search because it is now more accurate and useful than ever — it is faster and easier than typing on a smartphone keyboard. By 2020, 50 percent of all searches will be voice searches, according to a forecast from comScore. Identify and provide content in a format that meets the needs of these types of searchers.
- Get smart about intelligent agents. Many voice searches happen at home, in addition to in the car or on the go, resulting in a more connected world. These intelligent agents are using semantics, search history and user interests and behaviors to provide the best results. So, make sure content is aligned with the intent and interests of customers at the right moment of the decision journey. Be the best answer. Forrester analyst Collin Colburn shares some great insights on this topic in this Forrester blog.
You can read about more changes in the world of SEO and content marketing over at Marketing Land.
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