If you’re not running Adwords ads yet, you’re really missing out. There’s tons of moneymaking potential there, especially for certain niches and certain kinds of businesses. But one of the biggest hurdles for business owners, especially solopreneurs, is budgeting. Adwords is a pay-per-click platform, so it’s important to make sure the money you spend on […]
4 Clever Ways for Ecommerce Sites to Make the Most of the Holiday Season
Time flies, doesn’t it? It’s already the holiday season again, with Thanksgiving past us and Christmas on the way. For online retailers, December is a crucial time of the year. You may very well see sales spike as customers find the perfect gifts for their friends and family. But this doesn’t happen automatically, especially for […]
3 Great Ways to Get Top Niche Influencers Behind Your Brand
You’ve probably been reading so much about influencer marketing lately, you’re sick of hearing about it. It really does work, but it’s definitely in vogue right now. Most of the discussion about influencers focuses on a couple of key types of promotion — namely, shoutouts from Instagram personalities and Youtubers. But those are really only […]
This Smart Ad Strategy Gets More Value from Each Click
Over the years, Google’s been making search ads more and more prominent. Every time you search for something, you’ll see ads prominently at the top. They’re labeled, of course, but not very conspicuously. On some devices, organic results almost always end up below the fold. So PPC is a must for getting traffic from search […]
Here’s How Smart Entrepreneurs Use Instagram to Build Audiences and Make Sales
To stay competitive with their rival, Snapchat, Instagram introduced a feature that mimics Snapchat’s functionality. The feature was a hit, and today, over 250 million people create Instagram Stories every single day. It wasn’t long before brands started creating Stories of their own as part of their social media content strategies. They tend to get […]
