Facebook is by far the most profitable social media platform that has ever existed, and it’s because of their success selling advertising. And there’s a good reason for this level of astounding success on their part: Facebook advertising works. Their unique targeting capabilities give marketers the opportunity to hone in on highly specific audiences, sending […]
SEO in 2017: Here’s 6 Easy Tips for Building Links That Actually Matter
Link building is hard, and over the years, it’s continued to become even more challenging. As Google’s algorithm changes have made it harder for blackhat SEOs to “game the system,” whitehat link building has become more difficult, especially for small websites. In fact, getting links is probably the hardest part of SEO. But not all […]
6 Experts Share Their Best Tips For Creating Epic Content
We’ve all heard it a million times by now: “content is king.” Content marketing is here to stay, and today, brands are rapidly becoming some of the web’s foremost publishers. From SaaS companies, to affiliate-monetized blogs, to local service businesses, everyone’s putting out content on a regular basis. But just having content isn’t enough. You need […]
Use This Genius Productivity Technique to (Almost) Effortlessly Get Anything Done
Having trouble getting things done for your side business? Most of us do, at least sometimes. It can be hard to motivate yourself to sit down and actually try to make progress, especially when the task seems too big or overwhelming. But what if there were one simple tool you could use to make things […]
Don’t Get Caught Up in ‘Vanity Metrics.’ When it Comes to Sales, This is the Most Important Marketing Metric
In the world of marketing, quantification is important. You need to be able to tie your campaigns to tangible results, and to do that, we use a variety of different metrics. They can include things like Facebook likes, website traffic, or ebook downloads. But some metrics matter more than others, and it can be all […]
