Audience targeting can be the key to honing your sales funnel, making more conversions, and reducing your ad spend on Facebook for a better ROI. Saying all of that is pretty darn easy. But what about actually doing it? In real life, it’s not always easy to segment your audience. No matter what kind of online […]
5 Critically Important Things Smart Entrepreneurs Do
Entrepreneurship is never without risk. On a personal level, that risk can be significant indeed. When you choose the path of business ownership and entrepreneurship for yourself, you certainly haven’t opted for the primrose path. You will face challenges. You will come up against seemingly insurmountable obstacles. You will fail before you succeed. For many […]
5 Simple Steps to Writing Copy That Sells
Copywriting can be a tough nut to crack. There are a lot of great copywriters who teach really complex strategies and techniques. And that’s great. But for someone who’s new, it can be overwhelming. Good news: it doesn’t have to be that complicated. At its core, copywriting is about writing persuasively. It’s about convincing people […]
Make More Sales with the Ultimate Social Proof: 10 Powerful Tools for Connecting With Influencers
Influencer marketing is en vogue right now. Chances are, you’ve picked up on the fact that people are talking about it. From community discussions on Reddit, to blog posts from top publishers like the Moz Blog and Hubspot Blog, it’s caught the attention of the digital marketing community in a big way. And there’s a […]
This Powerful Tool Takes Facebook Ad ROI to New Heights
Crafting great copy is a fine art. And when it comes to Facebook ads, there are things that work, and things that don’t. To find them, you’ll do a lot of A/B testing. One of Facebook’s biggest assets, in terms of its advertising value, is its targeting capabilities. You can send your marketing messages to […]