At the recent Code Conference at the Terranea Resort in California, venture capitalist Mary Meeker presented her annual Internet Trends Report. Considered Silicon Valley’s most anticipated slide deck of the year, this perceptive analysis of current trends can be richly informative for entrepreneurs and marketers. One of the biggest game changers coming down the pipeline […]
Which Facebook Lookalike Audiences Convert the Most? One SaaS Company’s Surprising Discovery
If you’re already using Facebook ads, you probably know about lookalike audiences. This feature lets you show your ads to people whose demographics, interests, income level, or other attributes are similar to your existing customers. When you’re creating your Facebook Lookalike Audience, you can choose from a range of percentages. 1% are those that match […]
3 Easy Ways to Make More Sales with Better Facebook Audience Targeting
Audience targeting can be the key to honing your sales funnel, making more conversions, and reducing your ad spend on Facebook for a better ROI. Saying all of that is pretty darn easy. But what about actually doing it? In real life, it’s not always easy to segment your audience. No matter what kind of online […]
5 Critically Important Things Smart Entrepreneurs Do
Entrepreneurship is never without risk. On a personal level, that risk can be significant indeed. When you choose the path of business ownership and entrepreneurship for yourself, you certainly haven’t opted for the primrose path. You will face challenges. You will come up against seemingly insurmountable obstacles. You will fail before you succeed. For many […]
5 Simple Steps to Writing Copy That Sells
Copywriting can be a tough nut to crack. There are a lot of great copywriters who teach really complex strategies and techniques. And that’s great. But for someone who’s new, it can be overwhelming. Good news: it doesn’t have to be that complicated. At its core, copywriting is about writing persuasively. It’s about convincing people […]
