Your email list is your personal key to the door that leads to profit. Sure, there are many places you can reach out to someone and make a sale — your website, a paid Facebook ad, a clever tweet — But email is one of the most reliable digital marketing channels there is. For that […]
Keep Them Coming Back: The Surprising Secret to Getting Repeat Customers for Ecommerce Sites
What’s your return policy like? While returns are something most ecommerce retailers try to avoid whenever possible, the occasional returned product is inevitable. Whether it’s a sweater that doesn’t fit right, a product that doesn’t meet the customer’s expectations, or there’s some other underlying reason for the return… People will always buy things and then […]
When The Little Things Make a Big Difference: Good Personal Habits That Boost A Business’s Bottom Line
As an entrepreneur, your business is more than just a job. It’s a creative endeavor. It’s a big part of your life and your identity. Running a business is hard. It involves hard work, self discipline, and sacrifice. Your personal constitution, your values, and your habits will affect the way you handle your company, for […]
5 Things Successful Sales Emails Have in Common
It’s no secret: email marketing works. It may seem old-fashioned in 2017, but at the end of the day, everyone has email — from gen Z teens to their Baby Boomer grandparents. And people check that email regularly, giving brands a great opportunity to make a connection. But as you can imagine, not all sales […]
This Underused Networking Tool Connects Brands with People Who Matter. Here’s How to Use It Right
Instagram influencer marketing can do a lot for your brand. “Influencers” — social media celebrities, basically — run the gamut, from A-list names like DJ Khaled, to lesser-known figures with a niche following of tens of thousands. You can find influencers to fit just about any niche and budget. So how do you get in contact […]
