Writing copy is fine art that takes time to master. It’s not identical with other forms of writing; writing copy is quite distinct from writing something like a thesis paper, a blog post, or a Facebook post. Copywriting is fundamentally persuasive writing, in a really big way. You need to create something with language so powerful, it […]
How To Find the Competition — And (Ethically) Steal Their Content Strategy
Content marketing is huge right now, and there’s a good reason for that: it works. Your own business needs a content strategy, and if you don’t have one, it’s high time you started creating one. Along with keyword research and things of that nature, you’ll need to figure out what kind of content works well in […]
Find Influencers Fast With This Handy Snapchat Tool
If you’re over a certain age, there’s a good possibility you’re not super familiar with Snapchat. After all, the only reason to use a social media platform is because your friends are there. If they’re not, there’s no point. Snapchat isn’t all that widespread among adults over 30, though that’s starting to change. But for […]
How to Host A Winning Podcast Interview
Podcasts are flourishing these days, and if you’re using content marketing to promote your business… It’s a medium that’s definitely worth adding to your arsenal. You can talk about all kinds of things in a podcast, but one of the most popular things to do is to interview an industry expert. When someone comes on […]
Getting More Traffic Isn’t Always a Good Thing. Here’s Why…
Driving traffic is a central part of digital marketing as a whole. It’s also one of the hardest parts. Using things like SEO, PPC ads, and social media posts, your goal is to get more eyes on your content — and, of course, on your products. But unless you’re running a Buzzfeed-style site that’s ad […]
