Just about every website has an “About” page. Writing them is actually harder than it might seem at first glance. What exactly are you supposed to say? How long should it be? It’s easy to neglect your About Us page. It’s really not a key “money page” on the majority of websites, and although it […]
2 Powerful Business Tips from History’s Greatest Entrepreneur
Among history’s greatest entrepreneurs and businessmen, no one stands out quite like Henry Ford. He’s an American icon, the very archetype of what it means to be an entrepreneur. Ford has been an inspiration for business people everywhere since the 20th century. Today, his strategies are seen as a model for innovation, disruption, and how […]
What Customers REALLY Want from Brands on Social Media
Sometimes, brands are consistently funny and on point on social media. Wendy’s comes to mind as a great example. It’s tempting to try to emulate that kind of thing. After all, it gets a lot of attention when Wendy’s posts a clever meme or makes a quip on Twitter. There’s a certain particular kind of “snarky […]
Dropshipping Made Easy: 2 Smart Ways to Find the Most Profitable Products
Interested in ecommerce? If you’ve never sold a product online before, dropshipping can be the perfect way to “get your feet wet” without investing tens of thousands of dollars. The dropshipping approach means you don’t have to worry about logistics or inventory. That’s taken care of for you. You don’t have to deal with manufacturers […]
4 Important Pages a Local Business Needs on Its Website
Every business needs a website, and localized businesses are no exception. If you’re running the kind of business where geography matters, and you’re strictly targeting a local audience, you need website copy and content that attract the right kind of audience. There isn’t necessarily a one-size-fits-all template for this kind of thing. A bakery is going […]