Want your customers to need your product? Make it unavailable for them. It’s funny how people have a tendency to want something as soon as they can’t have it. This psychological “scarcity principle” is a powerful …
From the Job Crusher blog
Page 126 of the archive.
How Entrepreneurs Set Themselves Back (And How to Stop Doing It)
Entrepreneurs are hardworking people. They also tend to have a lot of confidence in themselves and their own capabilities. Both of these things are great character traits to have, but like anything, they have …
Get Better Engagement on Social Media With These 3 Killer Copywriting Frameworks
Creating content for social media can be challenging sometimes. Different platforms call for different approaches and different formats, and it’s not the same as writing copy for a landing page or a sales page. To …
3 Clever Ways to Get Audiences to Share Content on Social Media
Creating content is only around 20% of the process. The rest is getting people to look at it, and that’s a lot easier said than done. Content promotion is a challenge, especially considering the …
Email Campaigns Not Taking Off? This Common Issue Might Be the Problem
If your open rates aren’t what you wish they could be, the problem could be something pretty simple. It’s not necessarily a matter of audience targeting, or headline copy, or timing, or anything else …
