Years ago, streaming video started taking the place of TV broadcasts. No longer at the mercy of someone else’s broadcast schedule, we were free to watch just about anything we wanted on demand. But lately, live video’s been making a comeback. Today, it takes place over Youtube, Instagram, and Facebook, and small businesses and bored […]
This Essential Strategy Makes Email Marketing A Lot More Effective
If you’re running an online business — or a small business of any kind — you’ve probably built up an email list. This list can be a golden ticket to the sales you need for your company to succeed. It’s made up of prime leads with a genuine interest in your product or service. But […]
8 Easy Ways to Make An Online Store Search Friendly
What do you do when you want to buy a certain type of product online? You probably Google it. For ecommerce sites, SEO can be an important part of a well rounded digital marketing strategy. If you can rank for the right searches — the ones that reflect commercial intent — you can make tons […]
Get More Traffic and More Engagement With This Simple 5 Step Content Planning Process
If your business has a blog, you’re probably putting out a ton of content. After a while, things can get a little unwieldy. So it’s best to have some idea from the outset of how you want to structure your content. In a recent blog post, Hubspot — a SaaS company that blogs prolifically — […]
Get Noticed on Facebook: When to Post for Maximum Visibility
Social media platforms tend to have “peak times” when they’re the most active. This varies from platform to platform, too. Tumblr tends to be active in the evenings, while peak Reddit hours are eight to eleven AM on weekdays. So what about Facebook? When is the best time to schedule posts? Different studies have come […]
