Live video is huge right now, and audiences love it.
Maybe in an age of on-demand video streaming, there's actually a surprising amount of newfound novelty in the new online equivalent of live TV coverage.
Brands in a ton of different industries have been hopping on the livestreaming trend, with great success.
If you haven't tried setting up a Facebook livestream yet, it's a great way to get your audience more engaged and start a two way dialogue that gets them involved with you.
Live video is temporary, so it's got that “scarcity mentality” thing going on.
When someone gets a notification that your brand is live, they know they need to tune in now, or miss out completely.
So you can end up getting a lot more engagement than your usual video content gets.
You can set up live streams on several platforms, but Facebook is one of the most popular places.
In a recent post, AdEspresso walks you through the process of setting up your first live broadcast.
How to Broadcast Live on Facebook
You can broadcast live video on Facebook from both desktop or mobile, but I think it’s a little easier and more convenient (in most cases) to use mobile, so that’s what our tutorial will use.
When you go to post a status- either as a user or through your Page- you’ll see the “Go Live” option.
[image source: AdEspresso]
On the next screen, you’ll be able to set your audience (for personal profiles) and decide whether you want it to be shared as a post or a story. I highly recommend choosing post, which allows the video to be added to your library, or the video will be unavailable after the story ends.
[image source: AdEspresso]
On the next screen, you’ll see the option to enter in text to describe your video. This may determine if people click in to watch, so make sure it’s good.
[image source: AdEspresso]
Once the video broadcast is over, you’ll see the options to save it to your camera roll (top corner) and share it as a post.
[image source: AdEspresso]
You can learn more about how to set up awesome live video feeds over at AdEspresso.
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