Are you looking for a way to keep your sales in the black as the temperatures rise into the red this summer? It’s understandable. Many ecommerce site owners get nervous around the months of June, July and August, as this is a time when people are traveling and otherwise taking a break from the toils of the year. It’s a time when people like to hang onto their money, not spend it. Yet no behavior is ever set in stone. It turns out, you can entice your customers to spend, spend and spend some more this summer by using the following ecommerce sales tips that we just referred to.
Revamp Your Site
A great way to increase ecommerce sales is to change your site up a little bit. You might want to use a summer theme where you use brighter colors and images of beaches and sunglasses and other summertime things.
Hold a Summer Sale or Special
You might pick a great name for an ecommerce summer sales extravaganza, such as The Big Summer Blowout Sale, which has been used by many other ecommerce sales masters before you. Or you can come up with your own. Just make sure that the sale you choose is worth it to your customers.
Or you might come up with a two-for-one special or even a three-for-one, and make sure all of your customers know that this offer is only available while summer is in. That fear of loss is oftentimes all it takes to increase ecommerce sales.
Ask for Summer Referrals (and Make it Worth Their While)
While you are enticing customers to buy this summer, you can double or even triple your ecommerce sales by asking for referrals from everyone who spends money with you. Tell your customers that they can get half-off their favorite item, or some other enticer, every time they refer one other person. If your offer is encouraging enough, you’ll find more traffic coming to your site – and more sales.
Improve Your Customer Service
As you work to increase your ecommerce sales, make sure you are spending quality time with each of your customers. If you can manage to take the time to email each of your customers personally, that would be best. As soon as the person buys, send a thank you message, along with a mention of your ecommerce summer sales extravaganza or unique summer special.
Of course, if you really want to make a splash with your customers, you’ll film a thank you video with every purchase made.
Use Video to Build Trust and Familiarity
Nothing engages quite like video. If you want your audience to become familiar with you and see you as someone they can trust, you’ll want to film yourself speaking to them. A video of you is the next best thing to being in the very same room. Instead of sitting across the table telling your customers how much you enjoy their business, you can just put it in a video.
Videos shouldn’t just be used to increase ecommerce sales. You can also use video to draw attention to your newly revamped website, your new sale or special or your extra-enticing referral program. Of course, if you want to maximize your ecommerce summer sales, you’ll use video for all of the above.
Listen to Your Audience
Hopefully the above tips have given you a few ideas of your own on how to increase ecommerce sales this summer. Yet if you want to know what your audience truly craves, the best policy is to ask. Get on social media and popular forums in your niche and start asking your prospects what they would most like to see in your ecommerce store. What’s most important to them? Is it free shipping, more sales or specials, or maybe they want more instructional videos on how to get the most from your various products.
The fact is, there are many ways to boost your ecommerce summer sales. Changing things up and providing a better experience are all great places to start. Just make sure that you are offering the very best products you can and that those products are marketed properly. Do that and your products should sell themselves. Then all it might take is a tweak here or a tweak there, such as putting one or more of the above tips above in place to make this summer one of the most lucrative seasons in recent memory. Summer is here. What you do this year to make it the best ecommerce summer ever is up to you.
Image Source: Rusty Clark on Flickr
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