The holidays tend sneak up on some of us, business owners and shoppers alike. Others are already starting to search for the perfect gifts.
Is your business ready for the mad rush of holiday shoppers?
If you haven't already started focusing on your holiday SEM campaigns then you really need to follow these 12 steps NOW:
Review Performance & Strategy From Last Year
- Analyze Trends from Last Year
- Examine Offers from Last Year
Organize Your Messaging and Offer Schedule
- Determine Your Seasonal Offers
- Create a Promotional Schedule
- Review Your Shipping Requirements
- Prioritize Your Products
Create a Holistic Approach for the Season
- Strategize on Cross-Channel Opportunities
- Create / Review Remarketing Audiences
Optimize Your Shopping Experience NOW
- Run Tests in Shopping Cart Now
- Review Your PLA Structure
- Launch Comparison Shopping & Alternative Channels
Coordinate with all Stakeholders
- Review the Holiday Plan with All Team Members
Will you be taking advantage of these 12 steps to boost your businesses performance this holiday season?
Article Source: Search Engine Watch