For many people with an affiliate site, SEO is a central part of your strategy for driving traffic that converts.
Targeting the right keywords, with clear commercial intent, can pay off in a big way.
But this is all easier said than done, and SEO can be a serious challenge. This is especially true if you're relatively new to it.
**NOTE** Even if you're NOT focusing on SEO and are strictly using paid traffic,
This is how you can find extremely valuable and relevant keyword terms that your audience is using.
Best practices change quickly, and many of the most skilled SEOs are hesitant to share their actual tactics and strategies.
If you're having trouble ranking, there's good news: it's possible that there's a quick and easy fix for it.
This one simple little tweak can make a big difference in how well optimized your post titles are.
It's a way to find keywords that your audience is definitely using, but that you haven't thought of before.
This could be the key to ranking for the right longtail keywords — or, just for getting a better idea of what kind of language your audience uses when they're looking for the products or services you offer or promote on your site.
Optimize titles and tags using a sneaky trick
Let me preface this by saying I love out-of-the-box tactics most people overlook.
Sometimes, we miss the things that are right under our noses.
There’s one particular technique that Brian Dean mentions in this post on Backlinko I absolutely love and have used myself.
It’s incredibly simTple, yet I feel it can have a considerable impact on your SEO.
Here’s how it works.
Say you’re writing a blog post and want to find fully optimized phrases for your title and meta description.
You can save yourself a lot of time by entering a broad keyword in Google and scoping out Adwords ads for optimized phrases.
Here’s an example.
I’ll use “CRM software” as my keyword phrase.
Here are some of the ads that pop up:
[image source: Quick Sprout]
From here, I can find at least three or four potential phrases to use for my title and description.
For instance, I might pick the following:
[image source: Quick Sprout]
- Positive customer experience
- Enhance customer service
- Custom dashboards reports
Just like that, I’ve found three fully optimized phrases I can use in my content.
And just think about it.
These companies obviously didn’t choose these keyword phrases at random.
In fact, they’re often the result of extensive split-testing to see which phrases would get the most clicks and highest conversions.
So, you know for a fact the phrases you find via this method are gold!
Besides using this technique when writing new posts, you can also use it for existing content that has performed okay but hasn’t reached its full potential.
For instance, you could go back and tweak the title and meta description of a post lingering on page two of the SERPs to give it “the extra SEO juice” it needs to climb to page one.
You can find more simple little SEO tricks over at Quick Sprout.
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