It seems like as soon as you find out about a hot new trend, it’s already at or past its peak. Take fidget spinners, for example. A lot of people have made some serious cash by getting in on the fad. But today, just a couple of months after they took off, the trend is […]
Startups
Marketing Automation Made Easy: 4 Simple Steps for Getting Started
Marketing automation can seem kind of overwhelming at first. At its core, it’s basically the use of software to customize and personalize your marketing messages for each individual lead or customer. You can specify parameters like how much someone has spent with your company or how they’ve engaged with your brand in the past. This […]
4 Smart Business Ideas With Serious Profit Potential
If you’re thinking of starting an online business, one of the hardest parts of the process is finding the right business idea. There are all kinds of ways to make money online, some of which have a lower barrier to entry than others. One of the most popular ways to make money online is affiliate […]
3 Things Every Business Must Know About Their Customers
Marketing is all about communication. It’s about being able to reach people effectively, sending them the right messages at the right time. In this sense, psychology plays a major role. You need to take the time to understand your customers if you want to reach them effectively. One way of getting a handle on your […]
3 Clever Strategies for Marketing on a Tight Budget
No business ever got anywhere without marketing. From ancient merchants hawking fish in a village marketplace, to 20th century companies creating TV and print ads, to today’s digital marketing… You need to make sure your potential customers know about you. But starting a business is expensive. There’s no way around that. And sometimes, there’s not […]