“Sell the sizzle, not the steak.” This maxim holds true in the world of marketing and advertising, and it’s been true since at least the 1920s, if not earlier. From the pioneering work of Edward Bernays, to the classic strategic brilliance of David Ogilvy, to today’s ever-changing digital marketing landscape, it’s all about the brand. […]
Starting A Business
Find New Customers and Keep Them Coming Back With This Powerful Marketing Strategy
People don’t jump into making a purchase right away. The higher ticket an item is, the more this holds true. You might not deliberate all that long on whether you want a blue USB charging cord or a red one. Or whether you want a Pinot Grigio tonight, or a Pinot Noir. But chances are, […]
How One Lowly Dish Washer Used $100 to Build an Online Empire
The “rags to riches story” is nothing new. Not by a long shot. It’s as old as the American Dream. In the 19th century, as the Industrial Revolution hit its peak, aspiring entrepreneurs devoured pulp novels by Horatio Alger about just that kind of thing: The poor young man who through verve, moral fortitude, and […]
Never Start a Marketing Campaign Without Doing These 3 Things First
What if I told you that there’s a chance that you’re approaching content marketing the wrong way? It’s really common. And at the root of the problem lie assumptions. You know what they say about assumptions. When you assume “common knowledge” without testing its veracity, you could very well be missing the mark by a […]
Here’s What Smart Entrepreneurs Can Learn from The Kardashians
Unless you live under a rock, you probably know who the Kardashians are. It’s like there’s no escaping them. Even if you don’t follow celebrity news or pop culture at all, and you have zero interest in any of that, you still know their names. Kim Kardashian and her relatives are the epitome of “famous […]
