When you're creating a marketing strategy for a small online business, like a Shopify store or an affiliate niche review site, it helps a lot if you know what your audience wants.
This is especially true for content marketing.
From the “just browsing” phase at the top of the sales funnel, to the eventual purchase decision, your audience has questions.
And one of the best ways to forge rapport with said audience is to answer those questions better than anyone else ever has.
One way to do this is keyword research.
People generally associate it with SEO, but even if organic search traffic isn't a primary source of traffic and sales, it's still a good idea to take a look at some common Google searches relevant to your product, service, or niche.
It gives you insight into exactly what people are looking for.
These days, Google Keyword Planner is a shell of its former self.
But a lot of the full fledged SEO tools, like Ahrefs and SEMRush, are priced out of reach of many solopreneurs.
KWFinder is a tool with a great free version, as well as paid plans that won't break the bank.
In a recent blog post, A Better Lemonade Stand published a positive review.
What KWFinder Does
[image source: A Better Lemonade Stand]
KWFinder can help you determine which keywords you may want to rank for depending on the detailed information it provides for each keyword such as search volume, ranking difficulty, cost per click, pay per click and other related data.
By searching individual keywords KWFinder generates all the relevant data you need to get a bigger picture of what the keyword’s landscape looks like.
Without using a tool like KWFinder you may not know whether you’re targeting keywords that are the most relevant to your niche, too difficult to rank for, or aren’t receiving a large search volume.
KWFinder provides you with relevant data to show you the big picture for each keyword so you can make the best decisions for your business.
When using KWFinder you can use one search to help you discover other related keywords that might be more relevant to you, or may be more highly searched for.
You can use it to determine the difficulty of each keyword so you can understand whether or not your website will have a chance of ranking for it.
You can find out who your competitors are for each keyword and discover keywords that they may not be ranking for yet, and finally, you can narrow down keywords by location and language to get the most relevant data wherever your target niche may be or what their preferred language may be.
Who KWFinder is For
Whether you want to make smarter choices for your business’ SEO strategies, to start ranking as one of the top 10 search results for commonly searched keywords, to discover who’s already ranking for the keywords you want to target, which keywords have yet to be discovered by your competitors, to understand the advertisement costs surrounding certain keywords and to find out how difficult it may or may not be to rank for your desired keywords, then KWFinder is for you.
They make keyword research easy: simply enter a keyword and use the generated data to start forming effective decisions for your business.
If you want to make data-lead decisions about which keywords to pursue that make sense in terms of their relevancy to your niche and have an achievable difficulty level for your domain strength, then KWFinder can help you by providing real time data of SEO search terms and results.
You can check out the full review of KWFinder over at A Better Lemonade Stand.