By now I am sure almost every business owner has a full marketing plan for the holidays already in place. How long ago did you come up with your holiday marketing strategy for this year and when did you feel it was put into full swing?
Mindset, Strategy & Planning
Being able to engage with the customers you have brought in will increase your page rank along with your conversions. With several benefits of having a well researched content marketing strategy in place it is really important to know what should be avoided to ensure long term success.
Click fraud is the scourge of the PPC marketing world and if you have ever been a victim of it, you know how troublesome it can be. Click fraud is where a person, script or computer will act like an actual person clicking on an ad, only the entity doing the clicking isn’t the least bit interested in the service or product the ad happens to be promoting.
When you want to travel to a physical place, say, from Michigan to Florida, you will want to find a map that shows you exactly which roads to take in order to arrive from A to B. You don’t need to know how many houses you’ll pass on the way, or how many trees or rock formations. You just need a route that shows you all the most important things you’ll need to know in order to find exactly what you’re looking for.
We all know that everything changes, it’s just a part of life. For business owners it is imperative to refresh your companies goals with your employees even when the changes don’t seem positive. Keep things positive for your employees and customers alike by practicing the following: