Introduced relatively recently, Instagram Stories are a creative new medium for visual brand storytelling. Taking a page out of Snapchat’s book, they’re designed to disappear after 24 hours. It’s a way of sharing an …
Social Media
This Strategy Tweak Gets a Lot More Mileage Out Of Lookalike Audience Ad Campaigns
Remarketing is a powerful tool indeed. Thanks to today’s incredible data collection technology, pinpointing precise audiences with the right messaging at the right time is easier than ever before. It still requires good strategy …
This Major Mistake Kills Influencer Marketing Campaigns
Influencer marketing can do wonders for your brand. A good word from a niche authority that people trust is a very, very valuable form of social proof. But despite its effectiveness, some influencer marketing …
5 Smart Strategies For Becoming An Influencer in Any Niche
Influencer marketing is a great strategy to get some eyes on your content and your products. But there’s a flip side to that phenomenon. On one side of the equation, we have marketers, entrepreneurs, …
Here’s Why So Many Content Marketing Campaigns Fail
If you want to succeed at content marketing, you have to start with quality content. It’s the solid foundation you need before you execute your campaign. If your content’s no good, you won’t get …
