Marketing is all about psychology. To really make a connection with someone, to bring your brand into their consciousness and make sure it stays there, it helps to understand what makes them tick. Marketers …
Video Marketing
The Surprising Truth About Audience Attention Spans
It’s tempting to think that most consumers have the attention span of a typical goldfish. After all, they’re constantly bombarded with so many stimuli. Every time they open their Twitter app, or check out …
The Surprising Truth About Gen Z: How to Reach Teens With Marketing That Works
Everyone’s always talking about Millennials, it seems. Whether they’re being praised for being socially conscious and innovative, or criticized for alleged entitlement and laziness, this generation is always all over the media. A lot …
Boost Brand Awareness and Get More Attention With This Smart Facebook Live Video Strategy
Social media “influencers” can be bloggers, Youtubers, models, and more. They have a loyal fan base, whether it consists of 10,000 followers or hundreds of thousands. That audience trusts them, in a way that …
4 Smart Tips for Instagram Videos That Convert
Did you know that by 2019, video is expected to make up 80% of internet traffic worldwide? Video has really taken off. Whether it’s a well-edited product explainer video, a Facebook live stream, or …
