Google Shopping is a powerful channel for reaching new customers. In fact, it accounts for a surprising 56% of ad spend from retailers. It’s a type of ad called a “product listing advertisement,” or …
Search Engine Optimization
Extra Traffic Could Actually COST A Website Money. Here’s How to Fix It.
Entrepreneurs usually think of more web traffic as a good thing. Sure, it depends on the context. Not all traffic converts well, and you could attract tons of visitors and not make a single …
5 Kinds of Powerful Social Proof That Earn Audience Trust
People trust other people — specifically, those who they perceive either as their peers, or as an authority on a particular topic. From their best friend to their favorite Instagram influencer, there are select …
How to Start Dominating a Competitive Market
Heavy competition tends to scare off smaller players, like affiliate marketing solopreneurs. But the thing with competition is that if it exists, it means there’s money in that particular niche. Otherwise, there wouldn’t be …
This Website Problem Is Lurking in the Shadows and Killing Traffic. Here’s How to Fix It
How good is your content, really? Is it really “high quality?” Even if you’ve put a lot of time, effort, and money into a lot of it, there’s a chance that somewhere on your …
