Negative reviews can really hurt. When you’ve put your heart and soul into your business, reading scathing complaints doesn’t feel very good. Most people’s first instinct is to ignore it. People only really post …
Making Money Online
How to Turn Content Into Valuable Social Proof
Social proof is a holy grail for marketers. Consumers are always a little hesitant to trust advertising and marketing messages, and with good reason. Of course companies are going to say good things about their own …
Not All Metrics Matter: 3 Numbers That Probably Aren’t Worth Worrying About
On paper, big numbers look impressive. Unfortunately, looks can be deceiving. There are a lot of metrics that can matter for digital marketing, but some are duds. It gets more confusing because a metric …
Shake Things Up & Try These 2 Underutilized Types of Facebook Ads
Facebook offers a variety of format options for ads, but most companies end up using the same kinds of ads and layouts for just about everything. You might not have even realized you could …
3 Off-the-Beaten-Track Ideas for Multimillion Dollar Online Businesses
Ever since the internet went mainstream in the ’90s, people have been finding new ways to use this technology to start businesses and make money. There are a lot of ways to make money …
