The rise of the World Wide Web has helped make the world more connected than ever before. You can run a business out of your house with little more than a laptop, reaching people as far away as the other side of the world. And yet, at the same time, we all do things locally […]
Making Money Online
4 Reasons Smart Local Businesses Are Driving Sales With Facebook Ads
If you own a local business, Facebook ads are one of the most powerful marketing tools available. It’s a fantastic way to reach people in your area with the right interests, broadcasting your message to the right people and cultivating brand awareness locally. In fact, Facebook ads can actually surpass other marketing channels like PPC […]
2 Simple But Vital Pages That Keep a Website Legally Protected
Chances are, your online business has a blog. In fact, it’s quite possible that your online business is a blog, monetized with advertising and affiliate links. You put a lot of yourself into each piece of content you create. You work hard on it. You might spend hours and hours making sure an individual blog post […]
The Future of Online Advertising: The Game-Changing Trend Smart Entrepreneurs Should Know About
At the recent Code Conference at the Terranea Resort in California, venture capitalist Mary Meeker presented her annual Internet Trends Report. Considered Silicon Valley’s most anticipated slide deck of the year, this perceptive analysis of current trends can be richly informative for entrepreneurs and marketers. One of the biggest game changers coming down the pipeline […]
Which Facebook Lookalike Audiences Convert the Most? One SaaS Company’s Surprising Discovery
If you’re already using Facebook ads, you probably know about lookalike audiences. This feature lets you show your ads to people whose demographics, interests, income level, or other attributes are similar to your existing customers. When you’re creating your Facebook Lookalike Audience, you can choose from a range of percentages. 1% are those that match […]
