For many brands, Instagram is downright indispensable. When used correctly, it can be a very powerful marketing tool. This is especially true for brands that sell B2C products. Apparel, accessories, travel, lifestyle brands, fitness — all of that stuff can see incredible engagement on Instagram. There are a bunch of different types of posts that […]
Making Money Online
Short On Ideas? Try These 3 Smart Facebook Ad Strategies
Short on ideas for great Facebook ads for an eCommerce business? The great thing about Facebook advertising is that their targeting options are super flexible. You can find all kinds of ways to segment your audience and deliver the right messages to the right people at the right time. Some of these options are pretty […]
The Real Truth About Influencer Marketing
You’ve probably been hearing a lot about influencer marketing lately. It’s hitting a popularity peak, and in the digital marketing world, everyone’s talking about it. If you follow the major blogs in this space, you’ve probably noticed this. It’s not that much of a new idea. Celebrities have been advocating for brands for a long time […]
This Massive Niche Market Is Worth $1 Trillion — And It’s Ripe for the Taking
Yes, you actually did read that headline right. There’s a rising niche right now that really is worth over one trillion dollars. Not billion, trillion. “Baby boomers” are called that for a reason. They were born during a time when people were having a lot of kids. As a result, they’re a very large generation of […]
The Surprising Truth About Audience Attention Spans
It’s tempting to think that most consumers have the attention span of a typical goldfish. After all, they’re constantly bombarded with so many stimuli. Every time they open their Twitter app, or check out Facebook on their lunch break, they’re confronted with a nearly endless stream of content, each post vying for their attention. So, […]
