Back in 2016, SEO expert Brian Dean introduced the world to a content creation strategy he refers to as the “skyscraper technique.” Ever since then, it seems like you can’t walk three feet in the world of digital marketing without running into that phrase. Everyone’s out there proclaiming the Gospel of the Skyscraper Technique, evangelizing […]
Making Money Online
4 Smart Ways for Startups to Save Money
In a lot of cases, “startup” is practically synonymous with “short on cash.” It’s just part of the process of building a business. You can’t always start off with a ton of capital, and you actually don’t always have to. For startups, saving money is a central focus. Every dollar counts, and you’ll find yourself […]
How to Find An Instagram Audience That Converts
Instagram is a great marketing tool, but obviously, there are millions of people using the platform, and not all of them have the same interests. To succeed in using the platform to sell a product, you need to find the right people to target. This depends on what you’re selling. You might be marketing to […]
Get More Sales from Social Media Posts With These 3 Helpful Tools
If you’re a solopreneur, you’re probably creating your own social media posts. If you’re not a copywriter, there’s a learning curve to this. You might be concerned about whether your copy is strong and impactful, whether you’re making any spelling or grammatical errors, or whether your social media posts come across as suitably “professional” to […]
Try This One Simple Copywriting Tip That Can Create the Perfect Hook
When it comes to web copywriting, headlines are everything. This was true to some extent in traditional media as well. But online, there are more ads, headlines, and images vying for our attention than ever before. It’s arguably harder to stand out in someone’s Facebook feed than it is in the pages of a newspaper […]
