Marketing is all about communication. It’s about being able to reach people effectively, sending them the right messages at the right time. In this sense, psychology plays a major role. You need to take the time to understand your customers if you want to reach them effectively. One way of getting a handle on your […]
Making Money Online
The Surprising Secret to Search Marketing Success
Search engine marketing (SEM) has been a mainstay of digital marketing for a very long time. In fact, this nascent marketing subdiscipline has its origins in the mid to late ’90s, before the name Google became basically synonymous with “web search.” Both SEO and PPC can be solid, reliable sources of traffic and sales for […]
Here’s How One Marketer Got 58% More Traffic In Just 3 Days
Neil Patel is what you might call a “marketing guru.” He’s built an incredibly strong personal brand for himself through his content strategy. He regularly publishes helpful blog posts, videos, and podcasts for fellow marketers and entrepreneurs. A lot of his content revolves around his own experiments, as he tries out new ways to drive […]
How to Get More Mileage From One Great Content Idea
Every now and again, you’ll come across a great content idea that ends up being a serious blockbuster. The usual approach is generally to focus on creating a comprehensive longform blog post, which can become one of your most important pieces of evergreen content. But why just create one post out of an idea, if […]
3 Smart Strategies for Promoting Great Content
To succeed with content marketing, you need top notch content. This might mean incredibly comprehensive blog posts, well produced videos, or other media like infographics. So having great content is the first step. But ultimately, it’s really only around 20% of the battle. The other 80% is promotion, and that part is even harder than […]
