In terms of ROI, Facebook ads are one of the best marketing tools out there. But if you’re going to use Facebook’s advertising platform, you have to play by their rules. There are quite a few guidelines governing Facebook ads. They have rules about images, about how much text you’re allowed to use, and even about […]
Making Money Online
How One Marketer Turned an Instagram Account Into a Profit Powerhouse
Sometimes, a winning business idea can start with something astonishingly simple. That’s what happened for Ryan Glick, the founder of a media company called Coffee ‘N Clothes. It all started when he snapped a picture of himself holding a cup of coffee. He had a moment of inspiration: “coffee and clothes” would make a great […]
Marketing Automation Made Easy: 4 Simple Steps for Getting Started
Marketing automation can seem kind of overwhelming at first. At its core, it’s basically the use of software to customize and personalize your marketing messages for each individual lead or customer. You can specify parameters like how much someone has spent with your company or how they’ve engaged with your brand in the past. This […]
This Unlikely Company Is A Surprising Social Media Success. Here’s Their Secret
General Electric isn’t exactly a hip, sexy brand. Most of us associate the company with things like appliances and light bulbs. It’s not the kind of brand you would think would get much traction on Instagram. But surprisingly, GE is killing it on Instagram these days. This venerable company has had a lot of success […]
Social Media Has A ‘Dark Side’ — And It Drives Sales. Here’s How…
Not all social sharing is public. People will share links to content on their Facebook page or Twitter profile, where it’s visible to all their family and friends. But at the same time, people also share things one on one with another person. This kind of sharing usually takes place in messaging apps like Facebook […]
