Big data and AI are everywhere these days, and content marketing is no exception. As machine learning continues to evolve, and the amount of detailed consumer data available to marketers expands exponentially, smart marketers are leveraging this newfound intelligence to hone and optimize the strategies behind their content. “Content intelligence” is something that draws on […]
Making Money Online
Want More Customers? Use These Key Questions to Reach More of Them
Marketing is all about communication. It’s about finding ways to reach people in a deep and impactful way. If you want to make that kind of connection with someone, you need to understand them. Who are they? What are their goals and aspirations? What drives and motivates them? What are they passionate about? Knowing your […]
Save Time on Customer Service: Create a Chatbot in 5 Easy Steps
If you’re old enough to remember AOL Instant Messenger, you might remember Smarterchild. It was one of a number of early chatbots, designed so you could have a conversation with it as if it were a person. Chatbots have come a long way since then. As machine learning and AI technology have continued to grow […]
Stop Letting Fear Block the Door to Opportunity. Here’s What to Do
Is fear standing between you and success? It happens a lot. And sometimes, it manifests in some pretty unexpected ways. You might not even realize you’re afraid of something until suddenly, you’re faced with it. With the recent rise of video as an essential part of content marketing, a lot of marketers have realized they’re […]
The New Marketing Trend That Everyone’s Talking About
Content marketing is huge right now, and it’s common for brands to partner up with publications that reach their own target audience. Recently, a financial services company called UBS took a bold new approach to this. Partnering with two big publications that reach a massive audience of wealthy millennial women, they created an entire editorial […]
