Word of mouth is probably the most effective form of marketing there is. The problem is, it’s not exactly something you can DIY. You usually have to rely on people to spread the word independently and organically. But, you can nudge that process along by setting up a social media advocacy program. You’re probably familiar […]
Making Money Online
3 Things That Win Websites A Lot More Traffic
A lot of marketing revolves around getting people to trust your brand. But it’s not just customers you need to trust your website. It’s also Google’s search engine. One of the ranking factors they use is labeled “trust.” This consists of several factors that, together, give the search engine an “idea” of whether your site […]
Watch Sales Skyrocket After Using This Simple Psychology Trick
Want your customers to need your product? Make it unavailable for them. It’s funny how people have a tendency to want something as soon as they can’t have it. This psychological “scarcity principle” is a powerful sales tool. By giving the impression that something has a limited supply, you can make your audience a lot more likely […]
How Entrepreneurs Set Themselves Back (And How to Stop Doing It)
Entrepreneurs are hardworking people. They also tend to have a lot of confidence in themselves and their own capabilities. Both of these things are great character traits to have, but like anything, they have a dark side, too. A combination of pride and work ethic may get things done, but it can also lead a […]
Get Better Engagement on Social Media With These 3 Killer Copywriting Frameworks
Creating content for social media can be challenging sometimes. Different platforms call for different approaches and different formats, and it’s not the same as writing copy for a landing page or a sales page. To get engagement, you need great content. But how do you create it? It’s important to consider the specific platform you’re writing […]
