Out of all the places where someone can get a product recommendation… People trust their friends and family more than anything. But surprisingly, research indicates that 84% trust online reviews just as much. Whether …
Ecommerce Of Physical Products
4 Easy Steps to Targeting High-Value Customers on Facebook
Recently, Facebook introduced a new option for custom Lookalike Audience creation. You can now create audiences based on value — that is, the customers or clients with the highest ROI. Using information about your …
Why It’s Critical For Every Business to Think Like a Media Company
You may not be running a media company, but that doesn’t mean you shouldn’t think like one. In fact, a focus on publishing great videos, blog posts, and other content is the “secret sauce” …
How To Turn Abandoned Shopping Carts into Successful Sales
Old-school 20th century marketing and advertising usually involved casting a pretty wide net. The internet has dramatically revolutionized the entire discipline of marketing, allowing for unprecedented levels of specific audience targeting. These amazing new …
3 Reasons Smart Entrepreneurs Are Podcasting
There are many media you can use online to create and distribute great content that keeps your audience engaged. But along with blogs, video, infographics, and other common forms of content, there’s another option …
