Time is money. But creating content is a crucial,yet time-consuming, part of your marketing strategy. By providing valuable content to your target market, it draws them in and allows them to learn about your business. Wouldn’t it be nice if you could spend less time creating content and reach more people at the same time? Well, you can. […]
Blogging, Content, Article & News Sites
4 Statistics That Prove Content Marketing is the Future (and the Present)
We all know content is king. Right about now, your eyes are probably glazing over. You’re thinking “blah blah blah, how many times have I read that?” Cliche? Maybe. True? Definitely. And while this may not be news to you, these statistics help shed some light on WHY content marketing is so effective. Which in turn […]
3 Reasons Why Stories Sell
One morning I woke up, and I realized I just couldn’t do it anymore. I was done. It was going to be extremely difficult. But I knew it was true. No, I’m not talking about a relationship (I’m very happily married). I’m talking about the way I worked with clients, specifically, local business owners. I […]
4 Crucial Components of a Lead-Generating Website
Your website is your most powerful tool for generating leads. You can drive all the traffic in the world to your site. But if you don’t capture leads, what’s the point? Awareness doesn’t pay the bills. That’s why it’s absolutely crucial that lead generation is the top priority of your website. So how do you […]
Paid Content vs Free Content: How to Decide
To sell or not to sell. That is the question that many marketers struggle with. Which content do you want to sell? And which content do you want to give away for free? There are obvious benefits to both sides of the coin. That’s the problem. It’s been proven that giving away information is smart […]
