You've done it. Your masterpiece of a blog post is complete!
Published. But now what? If you're like most people, you probably have twenty-something other things to get to.
Hang on a minute.
You probably just spent a decent amount of time crafting that blog post. Don't waste it. Instead of racing off to your other tasks, take a little bit more time and maximize your efforts.
Luckily for you, I came across this great article by Neil Patel at Quick Sprout.
Don't forget these five things after publishing your blog post:
1. Insert a link to new content on old posts
Internal linking kills two birds with one stone.
First, it encourages readers to explore your site further. Second, it’s helpful for building site architecture and can give you some much needed SEO juice.
I always try to find previously published content that’s relevant to each new blog post and create a link that points to it.
Why does this even matter?
Internal linking helps you to:
- improve your site’s structure
- strengthen the overall authority of your site’s internal pages
- increase the likelihood of inbound link potential to the new article
- begin to build the link profile of the new article
- establish the validity of the new article.
2. Share on social media and other sites
Still, sometimes we forget.
Whether it’s Facebook, Twitter, LinkedIn, Pinterest, Tumblr, Instagram, Snapchat, Reddit, or even Google+ and its uncoolness, share your content on whatever other site(s) you think might be beneficial to you.
The Internet is full of backwater forums, highly-engaged Facebook groups, and other pockets of interactive communities.
Seek out your tribe, build an audience, and provide this network with value through your content.
3. Send to email subscribers
If you’ve got a sizable list of loyal subscribers, you can circulate your content with relative ease.
Just make sure you’re not doing it to the point of being annoying.
4. Respond to comments
Let’s be honest. Getting readers to comment on your content isn’t easy—especially at first, when you’re just getting the ball rolling.
5. Comment on a commenter’s blog
One strategy I would highly recommend to fairly new bloggers is to take a bit of extra time to reach out to the people who are commenting on your blog.
For example, I suggest identifying a few consistent commenters contributing to the conversation and stopping by their blogs.