There’s a wealth of free information out there about how to start leveraging the power of content marketing to build your brand and strengthen your business. In an age of inbound marketing and careful audience targeting, content of all kinds is a must-have for just about any type of business. And there’s a lot of […]
Blogging, Content, Article & News Sites
4 Hot Tips for Writing Top Notch Blog Content That Audiences Love
Not all content is created equal. You’ve got your “unicorns” and your “donkeys.” Most blog posts are donkeys. A “unicorn post” is one that really takes off. It gets an unusually high quantity of traffic, shares, links, and attention. It ultimately leads to conversions, too. Not every post can be a unicorn, of course. Plus, […]
This Massive Content Strategy Mistake Drains Budgets Fast
You’re doing great! You’re getting a lot more visitors to your website than you used to. You’ve been grinding away at outreach emails to connect with journalists. You’re focused on social media, too. All your traffic generation efforts are finally paying off. But there’s a problem: traffic may be going up, but your sales are […]
4 Kinds of Blog Content That Keep Readers Coming Back for More
A blog is practically a must-have for anyone interested in making money online. Sometimes, it’s a means to an end, a platform for engaging content that draws the right people into your sales funnel. In other cases, the blog itself is the product, monetized with ads or affiliate links. Either way, blogging is a long-term […]
This New Tech Breakthrough Will Revolutionize Content Strategy
Big data and AI are everywhere these days, and content marketing is no exception. As machine learning continues to evolve, and the amount of detailed consumer data available to marketers expands exponentially, smart marketers are leveraging this newfound intelligence to hone and optimize the strategies behind their content. “Content intelligence” is something that draws on […]
