In the world of paid search ads, audience targeting is all the rage these days. The ability to advertise to people in the right age group, of the right gender, and in the right geographic location, can be incredibly useful toward getting the most out of your ad spend. But will audience targeting replace keywords […]
Affiliate Marketing
This Simple Tweak Makes Conversion Rates Skyrocket
At its core, marketing is all about compelling people to do something. Whether it’s swapping their email address for an in-depth ebook, buying a product from your online store, or clicking an affiliate link that takes them to Amazon, there’s something you want people to do when they visit your website. To do that, we […]
Customers Are On a Quest for the Right Product. Here’s How to Give Them What They Need Every Step of the Way
Your customers are on a journey. It’s an epic quest to buy something. And just like in the old-school epics like Gilgamesh and the Odyssey, there are a lot of other steps and segues between the beginning and the end of their story. The way people buy things, especially something that’s a major purchase or […]
3 Clever Ways to Get More Traffic from Pinterest
Pinterest has only been around for a few years, but today, it’s one of the most widely used social media platforms. It does tend to lean toward certain demographics — namely, adult women who tend to have disposable income. If you’re targeting that crowd, though, cultivating a Pinterest following is a no-brainer. But how do […]
The $3 Billion Niche Where Affiliate Marketers Are Already Experts
Trying to make money online so you can ditch the nine to five once and for all? Or, maybe you’ve already become successfully self-employed and financially independent. Either way, you’re not alone. Tons of people out there are looking for ways to make money online, from the comfort of their own home. Whether they’re a […]
