If you run an online business, and you read a lot about internet entrepreneurship, then you've probably heard of this.
The thing is, most people – especially when starting out – begin on the OTHER side.
I'm talking about the concept of affiliate marketing.
Promote someone else's products, drive sales, get a cut. It's a pretty popular way to make money.
But if you're selling a product — whether it's a tangible good or an infoproduct — why not get in on the other side of that equation?
Affiliate marketers can send a ton of sales your way.
But first, you have to find one.
You want the good ones, too.
Affiliate marketing is popular because it has a pretty low barrier to entry.
So the industry's made up of tons of naive beginners, with a few seasoned pros mixed in.
In a recent blog post, affiliate marketing expert Charles Ngo explains how to find quality affiliates for your brand.
How Do You Find Affiliates? (The 1%er Affiliates… Not Noobies)
Work with a Network
Your first option should always be to go through a network.
- They have more experience monitoring for fraud and quality.
- You gain access to a large pool of affiliates right off the bat.
- They handle all questions, so you don’t have to waste your time mentoring your affiliates.
Affiliate networks specialize these days. Find one that specializes in your type of product.
Get Referrals from Super Connectors
Some people have more pull than others in this industry.
Major affiliates that make seven figures or more a year and reps from big companies are good places to start.
How do you find these people?
- Digital marketing meetups
- Cold intros Tim Ferriss style
- Conferences (and with drinks at after parties)
- Follow them on social, comment on their stuff, and work your way into their circle
Look at Facebook Groups for Niche Affiliates
Do you sell weight loss products?
There are actually Facebook groups out there for weight loss affiliates that might be able to point you in the right direction. Most big niches have Facebook groups that the affiliates spend time in.
Protip: These groups get a TON of spammers in there. Be prepared to eat some humble pie if you go into these groups pushing your offers hard.
Reach Out to Niche Bloggers
Find bloggers in the same niche as your industry. They can’t generally push as much volume as affiliates with paid traffic, but some of them have built huge email lists. Make sure you send them some brief stats, and have a page set up for affiliates to give them all the info they need.
Bloggers in an industry tend to know each other, so it can be handy to build up a network of influencers in your niche.
Top-Tier Affiliate Forums
There are loads of affiliate forums out there with people looking for good offers. Most forums are free, and attract freebie seekers.
Stick to places like STM forum. You can try free forums, but there’s a reason they’re free guys…
You can learn more about finding affiliates to promote your products over at Charles Ngo's blog.