Once you’ve gotten someone to sign up for your email list, the real challenge is keeping them subscribed. How many times have you given a website your email address in exchange for their lead …
7 Clever New Ways to Segment an Email List
Building a robust email list is a big achievement for a small online business. Once you’ve got it, though, the next step is segmentation. Digital marketing is all about careful audience targeting, and email …
The Surprising Secret to Affiliate Product Reviews That Convert
Product reviews are a staple of websites that are monetized with affiliate links. And it’s natural to want to give everything a good review — after all, you want people to buy it. But …
3 Bad Money Habits That Stand In The Way of Success (And How to Overcome Them)
Being an entrepreneur isn’t just a job description. It implies a much different way of thinking about business, and money, than your typical person might have. If you’ve been struggling to grow your business …
This Fun Little Snapchat Feature Can Be the Key to Better Brand Awareness
If you’re like a lot of older Millennials, Snapchat seemed like it came out of nowhere. Wildly popular among teens and college students, this image-based messaging app offers creative tools for smart marketers to …
