How do we get people to click? It’s a question all marketers wrestle with. Ask 50 different people and there will probably be 50 different responses. Obviously, there are a number of factors to consider: the platform, your audience, traffic source, etc. But at the heart of the matter is relevance. It’s crucial to understand […]
3 Cutting Edge Marketing Trends to Embrace Now, Or Else…
Wouldn’t it be nice to have a crystal ball that tells us exactly what to do? Of course it would. Sometimes, paying attention to important trends is the next best thing. When we pay attention to what some of the massive companies out there are doing, it shines a light on what’s possible. It helps us […]
9 Tremendous Free Tools Every Marketer Should Bookmark
Most of us have a lot on our plate, and not enough time. Sound familiar? Wouldn’t it be nice if there were resources out there that make life easier? Well there are, but most people don’t know where to find them. Luckily, that’s what I’m here for! Actually, credit goes to our friends at HubSpot who […]
3 Impressive Tools That Harness the Power of Data to Grow Leads and Sales
New tools and technology can be scary. Especially for new marketers or those who shy away from diving into website data. But measuring that data can be the difference-maker you’ve been looking for. It’s been proven that marketers who bring data to the forefront get significantly better results than those who don’t. Focusing on data […]
These 4 Small Shifts Could Pay Large Dividends to Smart Marketers
Nothing of significance happens overnight. Successful people know it’s the small, incremental changes that lead to big results. It’s the same thing when it comes to marketing. In case nobody’s told you yet, there is no “Easy Button” that allows you to magically achieve your goals. (Wouldn’t that be nice?) Maybe this has happened to […]